Started With A Truck
And A Phone That Never Stopped Ringing
Travis Ford didn't start Direct Service with investors or a franchise fee. He started with 20 years of garage door experience, a truck full of parts, and a simple idea: answer the phone, show up on time, diagnose honestly, and charge a fair price. That was 2014.
The phone never stopped ringing. One service call turned into ten. Ten turned into a hundred. Word got around Central Arkansas that there was a garage door company that actually showed up when they said they would — and didn't invent repairs to pad the ticket. That reputation, built one job at a time, is now backed by over 1,300 verified Google reviews at 4.9 stars.
Today, Direct Service operates a fleet of fully stocked service trucks covering 12 cities across Central Arkansas. We've been featured on HGTV's Fixer to Fabulous, earned a BBB A+ rating, achieved Google Guaranteed status, and been named a ThreeBestRated top garage door company for nine consecutive years. But the foundation hasn't changed — Travis still runs the operation, still answers calls, and still holds the same standard: fix it right the first time.
