Meet The Team

The People Behind
Direct Service

When you call (501) 244-3667, you reach a real local team — not a national call center. Travis founded this company in 2014 and still answers estimates himself. Parnell is our lead tech. Rhonda runs the office. Jessica keeps the books. Everyone here lives and works in Central Arkansas.

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Years Local

Locally owned & operated since 2014. No franchises. No call centers.

The Crew

Every Tech, Every Call

We're a small, tight team by design. You'll recognize your tech on the second visit. Every name on this page lives in Central Arkansas. Every review below was written by a real customer.

Travis Ford

Owner / Operations

Founded Direct Service in 2014. 20+ years in the trade. Runs estimates, drives a truck, answers the phone.

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Parnell Lester

Lead Technician

Customer-favorite tech. Clear explanations, quiet precision, zero upsell pressure. Ask for him by name.

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Rhonda Ford

Office Manager

The voice on the other end of the phone. Schedules your appointment, confirms your address, makes sure your tech arrives with the right parts.

Jessica Ford

Co-Owner / Accounting

Handles billing, invoicing, and our financing partnership with Synchrony. If you have a billing question, she's the one who resolves it.

Why Our Team Matters

Not A Franchise.
Not A Call Center.

Most of the garage door companies showing up in your Google search are either (a) national franchises that dispatch a tech meeting your house for the first time, or (b) marketing companies that route your call to whoever's cheapest that day. We're neither.

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Local Dispatch

When you call, you're talking to Rhonda in Little Rock — not a national call center running a script.

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Employees Only

We don't subcontract. Every tech you meet is a W-2 Direct Service employee. No upsell commissions, no 1099 incentives.

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Trained In-House

Travis personally trains every new tech. 20+ years of trade experience gets passed along — no corporate curriculum.

Ready To Call The Team?

Same-Day Service.
Every Time.

12 years. 1,300+ five-star reviews. One local team ready when you need us.

(501) 244-3667

Phones Answered 24/7 · Same-Day Service Available

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The People BehindDirect Service