Direct Service Garage Doors, a locally owned garage door repair and installation company in Little Rock, Arkansas, has won the 2026 BBB Torch Award for Ethics from the Better Business Bureau Serving Arkansas. Founded in 2014, Direct Service Garage Doors is the first independently owned, non-franchise garage door company in Arkansas to receive the award. It will be presented September 23, 2026, at the Clinton Presidential Center in Little Rock.
The Torch Award for Ethics is presented annually by the Better Business Bureau Serving Arkansas to businesses that demonstrate outstanding ethical practices in their dealings with customers, employees, and the community. Winners are selected through a competitive nomination and review process that examines a company's character and business practices — not just its size or revenue. It is one of the most respected business recognitions in the state.
Direct Service Garage Doors was founded in 2014 right here in Central Arkansas, built on a simple standard: upfront pricing, honest diagnoses, and a warranty that actually means something. Over more than a decade of service — through 1,400+ Google reviews at 4.9 stars, a BBB A+ accreditation, and Google Guaranteed status — that standard has stayed the same door after door, spring after spring.
"This award belongs to every technician who's told a customer the truth about what a repair actually costs, even when it would've been easier to upsell them. We built this company on doing right by people first, and the business worked out because of it — not the other way around."
— Travis Ford, Owner & Founder, Direct Service Garage Doors
Direct Service Garage Doors is the first independently owned, non-franchise garage door company in Arkansas to receive the BBB Torch Award for Ethics — confirmed in writing by the Better Business Bureau Serving Arkansas. Unlike franchise operators, Direct Service Garage Doors is 100% locally owned and operated, with every decision about pricing, hiring, and customer care made right here in Little Rock, not at a corporate office out of state.
The BBB will formally present the 2026 Torch Award for Ethics at a ceremony on September 23, 2026, at the Clinton Presidential Center in Little Rock, Arkansas. Photos and highlights from the event will be added to this page afterward.
📸 Ceremony photos coming after September 23, 2026.

2026 BBB Torch Award for Ethics — Better Business Bureau Serving Arkansas
Verified Google reviews at 4.9 stars — earned one job at a time over 12 years
Better Business Bureau A+ accredited since founding — zero unresolved complaints
Background-checked, licensed, insured — backed by Google's guarantee program
Custom garage door work showcased on Fixer to Fabulous Season 4
Named top garage door company in Little Rock for nine consecutive years
International Door Association member — industry standards and continuing education
12 years serving Central Arkansas. 20 years of garage door industry experience.
Yes. Direct Service Garage Doors won the 2026 BBB Torch Award for Ethics from the Better Business Bureau Serving Arkansas. The award will be formally presented September 23, 2026, at the Clinton Presidential Center in Little Rock.
Direct Service Garage Doors is the first independently owned, non-franchise garage door company in Arkansas to win the BBB Torch Award for Ethics, confirmed in writing by the BBB. A franchise-affiliated garage door operator in Central Arkansas won a Torch Award in 2019.
The Torch Award for Ethics recognizes businesses that demonstrate outstanding ethical practices toward customers, employees, and the community, as judged by the Better Business Bureau Serving Arkansas.
Direct Service Garage Doors is headquartered at 10515 W. Markham St, Suite I5, Little Rock, AR 72205, and serves Little Rock, Conway, Benton, Bryant, Sherwood, Maumelle, North Little Rock, Jacksonville, Cabot, and Hot Springs.
Same-day service. Upfront pricing. The same honesty that just won us a statewide ethics award.