Meet The Team

The People Behind
Direct Service

When you call (501) 244-3667, you reach a real local team — not a national call center. Travis founded this company in 2014 and still answers estimates himself. Parnell is our lead tech. Joseph brings 20+ years in the trade and runs both commercial and residential calls. Rhonda runs the office. Jessica keeps the books. Everyone here lives and works in Central Arkansas.

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Years Local

Locally owned & operated since 2014. No franchises. No call centers.

The Crew

Every Tech, Every Call

We're a small, tight team by design. You'll recognize your tech on the second visit. Every name on this page lives in Central Arkansas. Every review below was written by a real customer.

Travis Ford

Owner / Operations

Founded Direct Service in 2014. 20+ years in the trade. Runs estimates, drives a truck, answers the phone.

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Parnell Lester

Lead Technician

Customer-favorite tech. Clear explanations, quiet precision, zero upsell pressure. Ask for him by name.

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Joseph Cook

Senior Technician

20+ years in the trade and a former Marine. Commercial and residential — springs, openers, and full door installs.

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Rhonda Ford

Office Manager

The voice on the other end of the phone. Schedules your appointment, confirms your address, makes sure your tech arrives with the right parts.

Jessica Ford

Co-Owner / Accounting

Handles billing, invoicing, and our financing partnership with Synchrony. If you have a billing question, she's the one who resolves it.

Why Our Team Matters

Not A Franchise.
Not A Call Center.

Direct Service is locally owned and operated from Little Rock. Calls are handled by our own team, and every technician we send is a Direct Service employee trained in-house by Travis Ford.

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