👤 Owner & Founder — Call (501) 244-3667
Owner & Founder

Meet Travis Ford
Direct Service Founder

Travis founded Direct Service Overhead in 2014. Two decades in the garage door trade, 12 years running the Central Arkansas operation, and he still runs estimates and answers the phone himself. When you call (501) 244-3667 with a complicated job, there's a good chance you're talking to the owner.

📞 Talk To Travis: (501) 244-3667 Read Reviews →
The Background

From Apprentice
To Owner

Travis got his start in the garage door trade over two decades ago, learning the craft from the ground up — from service calls with experienced techs to running his own route. He founded Direct Service Overhead in Central Arkansas in 2014, and later expanded into Northwest Arkansas as demand grew.

In 2024 he made a decision that surprised a lot of people in the industry: he sold the entire NWA market to focus 100% on Central Arkansas. "You can't be great in two places at once," he said at the time. "I'd rather be the best in Little Rock than stretched thin across the whole state."

Today Direct Service is the #1-rated garage door company in Central Arkansas by review count (1,300+ five-star reviews on Google), an HGTV-featured operation, BBB A+ accredited, and Google-guaranteed. Travis still runs estimates personally, trains every new technician himself, and answers calls when the office is overloaded.

He lives in Little Rock with his wife Jessica (who handles accounting for the business) and their family.

What Travis Handles

When To Ask For Travis

Travis handles most new-door consultations and any job where you want the owner's eyes on it. If you're not sure whether to ask for him specifically, just tell dispatch what you need — we'll route it correctly.

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New Door Estimates

Travis handles most new-door consultations personally. 20+ years of experience helps you pick the right door the first time.

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Complex Repairs

Stuck on something unusual? Travis has probably seen it. Ask dispatch to route tricky diagnostic calls to him.

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Commercial Work

Commercial door installations, builder relationships, and multi-door accounts all run through Travis directly.

What Customers Say

Reviews For
Travis Ford

5.0
Based on 225 verified reviews for Travis Ford
Lori Lahodny
Google ·
We have used Direct several times at 2 different homes in Little Rock. Each time, either Travis or Parnell have gotten to us within 24 hours. Both men are so friendly, polite and very knowledgeable. The prices are competitive. Today, Parnell showed up on time (a little early actually). A spring had broken on our door. He replaced the rod, springs and all necessary parts and it came with a 5 year warranty. As usual, he was friendly and he works quickly! Oh - today is SUNDAY! He told me they work on weekends too because “garage doors don’t sleep”😃I would definitely recommend this company.
Shelley Kemp
Google ·
My chain broke on the garage door as I was trying to pull in with a load of groceries. Direct Service was out to my home within hours of my call, same day service. Travis explained everything to me and showed me the problem so I understood it well. He replaced the motor and chains, the door opener, everything within an hour. His work was impeccable and his pricing was more than reasonable.
Randy Jones
Google ·
Travis was on time for the appt. and diagnosed the issue. He explained what was going on and took care of it quickly. Will definitely call him again with any issues in the future.
Lexi Maggerise
Google ·
Travis was awesome! He came all the way from the other side of maumelle to Little Rock and fixed my garage door springs. He explained everything he was doing and when everything needed to be replaced. Took him maybe 20 minutes total!
Steve Bass
Google ·
I was more than satisfied with Travis's work doing a complete overhaul in a hour. He shared his knowledge of what was going on and what needed to be repaired and replaced. He had great communication skills and diligent work ethics. I will be gladly sharing this experience with other people i know, and refer your business to them.
Kan Graham
Google ·
Travis the installer was professional and courteous. He was knowledgeable and skilled in replacing my springs and additional parts. My garage door now opens and closes quietly.
Shawn Mayernick (ShAWESOME)
Google ·
Travis (owner) is an excellent man. Truly appreciate his timeliness and honest opinion. I fully expected to pay for a brand-new motor on my LiftMaster garage door opener, but Travis took the time to properly reset it the right way — and didn’t charge me a dime. He simply said, “It’s on the house. Please think of us if you have any more issues.” Wife & I were beyond grateful! Especially during this holiday season, it meant more than I can put into words to meet someone who genuinely cares about people and doing the right thing. Travis, thank you for your integrity, professionalism, time and your kindness. Absolutely recommend Direct Service Garage Doors to all! Thank you again, — Shawn, Kate & Family
Daniel
Google ·
Travis is awesome. Upfront, no up-selling like we've experienced in the past. An expert, quick, and didn't charge an emergency repair fee even though our vehicles were stuck in the garage! We'll definitely call back.
Shawn
Google ·
Travis is awesome, does great work
Charles Smith
Google ·
Travis was just outstanding. He went above the call of duty to correct the problem and prevent a future problem!
Dean Davis
Google ·
Travis did a great letting us know what was going on and the repairs and replacements are professionally done.
Steve Kouklis
Google ·
Travis was very professional Showed up 1 Hour after calling. Replaced the springs and pulleys was done in 45 minutes
Read All 1,300+ Reviews →

Need An Owner-Level
Eye On Your Garage Door?

Call (501) 244-3667 and ask for Travis. For complex jobs, new-door estimates, or commercial work — he'll personally handle it.

(501) 244-3667

Phones Answered 24/7 · Same-Day Service Available

(501) 244-3667
4.9 · 1,300+ Reviews
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