👤 Owner & Founder — Call (501) 244-3667
Owner & Founder

Meet Travis Ford
Direct Service Founder

Travis founded Direct Service Overhead in 2014. Two decades in the garage door trade, 12 years running the Central Arkansas operation, and he still runs estimates and answers the phone himself. When you call (501) 244-3667 with a complicated job, there's a good chance you're talking to the owner.

📞 Talk To Travis: (501) 244-3667 Read Reviews →
The Background

From Apprentice
To Owner

Travis got his start in the garage door trade over two decades ago, learning the craft from the ground up — from service calls with experienced techs to running his own route. He founded Direct Service Overhead in Central Arkansas in 2014, and later expanded into Northwest Arkansas as demand grew.

In 2024 he made a decision that surprised a lot of people in the industry: he sold the entire NWA market to focus 100% on Central Arkansas. "You can't be great in two places at once," he said at the time. "I'd rather be the best in Little Rock than stretched thin across the whole state."

Today Direct Service is the #1-rated garage door company in Central Arkansas by review count (1,300+ five-star reviews on Google), an HGTV-featured operation, BBB A+ accredited, and Google-guaranteed. Travis still runs estimates personally, trains every new technician himself, and answers calls when the office is overloaded.

He lives in Little Rock with his wife Jessica (who handles accounting for the business) and their family.

What Travis Handles

When To Ask For Travis

Travis handles most new-door consultations and any job where you want the owner's eyes on it. If you're not sure whether to ask for him specifically, just tell dispatch what you need — we'll route it correctly.

🏡

New Door Estimates

Travis handles most new-door consultations personally. 20+ years of experience helps you pick the right door the first time.

⚙️

Complex Repairs

Stuck on something unusual? Travis has probably seen it. Ask dispatch to route tricky diagnostic calls to him.

🏢

Commercial Work

Commercial door installations, builder relationships, and multi-door accounts all run through Travis directly.

What Customers Say

Reviews For
Travis Ford

5.0
Based on 262 verified reviews for Travis Ford
Michelle Barre Horton
Google ·
First of all, I'd like to thank Travis who does absolutely amazing work! He arrived on time and explained the issues to me thouroughly. I had broken springs, worn out drums, and also needed a couple of other things that Travis showed me were extremely worn. He also tightened the chain, lubed the rollers and cleaned up light covers that mount over the lift motor (free)! The price was very fair and of course, the work was done perfectly. It does pay too call on someone who has loads of experience and is so professional and honest. I will never use any other company and when my friends or family need something done involving garage door services, I will most certainly refer them to Direct Service Garage Door!! 5+ Star Excellence!!
Taylor Ross
Google ·
It’s been years since DSO serviced my garage. I still remember being a young homeowner at 19 and ignorant to what it takes to maintain a home. Travis came and fixed the spring in our garage. I was nervous about the bill and he let me pay in small increments. There are businesses and then there are businesses with character. DSO sets the standard for the latter. This review is 12 years too late.
Steve Mackey
Google ·
Travis came out on a service call (Same DAY) and identified faulty equipment. Had what was needed on his truck and quickly made repairs. 100% would recommend to anyone!
James W. Johnson
Google ·
Excellent response time and quality work. Travis did a comprehensive assessment of my old door and made it like new. Recommend them highly.
Debbie Brown
Google ·
Travis was amazing and told me another company had installed the wrong spring and failed to balance my door. My door was so noisy that I thought I needed a new door but with a few tweaks and new rollers, my door sounds likes it’s almost new again! Thank you so much for the honest service!
Lori Lahodny
Google ·
We have used Direct several times at 2 different homes in Little Rock. Each time, either Travis or Parnell have gotten to us within 24 hours. Both men are so friendly, polite and very knowledgeable. The prices are competitive. Today, Parnell showed up on time (a little early actually). A spring had broken on our door. He replaced the rod, springs and all necessary parts and it came with a 5 year warranty. As usual, he was friendly and he works quickly! Oh - today is SUNDAY! He told me they work on weekends too because “garage doors don’t sleep”😃I would definitely recommend this company.
Shelley Kemp
Google ·
My chain broke on the garage door as I was trying to pull in with a load of groceries. Direct Service was out to my home within hours of my call, same day service. Travis explained everything to me and showed me the problem so I understood it well. He replaced the motor and chains, the door opener, everything within an hour. His work was impeccable and his pricing was more than reasonable.
Randy Jones
Google ·
Travis was on time for the appt. and diagnosed the issue. He explained what was going on and took care of it quickly. Will definitely call him again with any issues in the future.
Lexi Maggerise
Google ·
Travis was awesome! He came all the way from the other side of maumelle to Little Rock and fixed my garage door springs. He explained everything he was doing and when everything needed to be replaced. Took him maybe 20 minutes total!
Read All 1,300+ Reviews →

Need An Owner-Level
Eye On Your Garage Door?

Call (501) 244-3667 and ask for Travis. For complex jobs, new-door estimates, or commercial work — he'll personally handle it.

(501) 244-3667

Phones Answered 24/7 · Same-Day Service Available

(501) 244-3667
4.9 · 1,300+ Reviews
Google Guaranteed